Directa AB is a privately-owned, Swedish company which was founded in 1916 and has around twenty-five employees. It is one of the fastest growing manufacturers of dental products in the Nordic region, the prime focus being on development and production of innovative products that facilitate the everyday work of dental practitioners and make life easier for their patients.

A number of business activities keep us busy; from developing and manufacturing of products to marketing and sales in over 90 countries. Our five largest export markets are currently Germany, France, USA, U.K. and Scandanavia. Currently our five biggest selling products worldwide are: Luxator Extraction Instruments, ProphyPaste, FenderWedge, FenderMate and PractiPal Tray System.

Directa AB are renowned in the dental industry through our far-seeing development of innovative products - by and for dentists. The business philosophy "Design by Dentists" is the focus that pervades all of the Directas processes and has been adopted as our company tagline.

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